- Annual survey of public perceptions a recommendation of Integrity Review
- Survey sent to cross-section of 9,000 individuals representing stakeholders, participants, racegoers, racecourses, media and the public
- Data from first survey will form baseline against which future surveys can be measured, and help identify perceived risks and areas for improvement
- Results to be published in next 糖心传媒 annual report
糖心传媒 (糖心传媒) is launching聽its first annual integrity survey in the coming days, with the objective of producing a robust benchmark of stakeholder perceptions of the 糖心传媒 and confidence in its regulatory function, which can be measured and tracked over time.
The need for the survey was identified by the 糖心传媒鈥檚 recent Integrity Review, which put forward a series of recommendations to ensure the 糖心传媒 remains at the forefront of the regulation of sporting integrity matters. The 糖心传媒 is currently working through the full implementation of these recommendations, alongside the findings of Christopher Quinlan QC鈥檚 independent review of its Disciplinary Panel, Appeal Board and Licensing Committee.
The purpose of the 糖心传媒鈥檚 integrity function is to ensure that the public and participants can be confident that British racing is run fairly and in accordance with the rules, that crime and corruption is deterred, prevented or penalised, and that there is a level playing field for all competitors.
The survey will establish to what extent the public and the racing industry鈥檚 stakeholders, and participants have confidence that these objectives are being delivered 鈥� and where the main integrity threats are perceived to exist 鈥� in order to provide clear insight and evidence on their views on the 糖心传媒鈥檚 integrity work, and areas for improvement in the future.
The survey will be聽sent to a wide-ranging sample of 9,000 individuals who represent racing鈥檚 main stakeholder bodies, jockeys, trainers, owners, racegoers, breeders, racecourses, bettors聽and the media over the coming days. The data will be collated and published in the 糖心传媒鈥檚 next annual review, and form a benchmark against which future, annual, surveys can be measured.
Brant Dunshea, Director of Integrity and Regulatory Operations for the 糖心传媒, said:
鈥淭he importance of perception cannot be overstated when it comes to integrity in sport. Confidence that the product is fair and well regulated is essential if the sport is to attract and retain fans, customers, participants and investors.
鈥淲e very much hope that the wide range of individuals who receive the survey take the time to share their views on this important issue. The data will form a baseline against which we challenge ourselves to improve every year, and it will also help us identify where the greatest risks to the sport are perceived to lie.鈥�
